U.S. Consumers Demand Clean Food and Transparent Labels

The times they are a-changing.  This latest survey of U.S. consumers demonstrates that a growing number of consumers are demanding clean food–free of potentially deleterious additives and preservatives–as well as transparency from food manufacturers on the labels. The poll results reveal that U.S. consumers are buying more organic foods and increasingly demanding to know the details about the ingredients in their food. Consumers have also begun demanding no artificial ingredients in their food as well as no harmful chemicals in the food packaging that can migrate into their food.  So consumers have spoken–the big question now will be how and when Big Food manufacturers can fully meet those demands.

 


 

clean-label-movement-survey-results

Shoppers demand fresher foods, beverages:  According to a 2015 Nielsen survey, 90 percent of shoppers are willing to pay more for added quality and benefits.  The Label Insight study offers insights into consumer loyalty to brands and preferences for transparency.

 

GO HERE TO DOWNLOAD THE TRANSPARENT LABEL STUDY


Sources:
• Label Insight, 2016 Transparency ROI Study
• Food Dive /EvergreenPackaging.com
• EcoFocus Worldwide Study, 2015