So the corporate office of Coca-Cola claims that normally additive-adverse Millennials are “OK” with the fact that the new Diet Coke line now contains the additive “Acesulfame Potassium”.  Maybe.  Or perhaps they are “ok” with it because they just don’t care–as a group, they tend to eschew soda and so do not need to be concerned because they will not be putting it into their bodies either way.

Here is what we at Chemical-Free Life know about ‘acesulfame potassium’ as a food additive:

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Acesulfame Potassium (Acesulfame K)

Also see “Artificial Sweeteners”

Where Found:  Synthetic sweetener found in candies, puddings, desserts, chewing gum, canned fruit, soda, and instant coffee, among other processed food items.

Red Flags:  May cause adverse reactions in some people; reported symptoms include digestive problems, stomach aches, and flu-like symptoms (sweating, nausea, diarrhea, vomiting).

Source: Our book, “The Foodhacker’s Handbook”

This Is the Controversial Ingredient Inside the New Diet Coke Flavors

Fortune Magazine

When Coca-Cola’s new Diet Coke flavors hit store shelves in mid-January, serious soda aficionados may notice a new ingredient on the product’s label—acesulfame potassium, or Ace-K.

The artificial sweetener will be included in Coca-Cola’s new Diet Coke in ginger lime, feisty cherry, twisted mango, and zesty blood orange varieties. The company’s relaunched regular Diet Coke, which will now be sold in a taller and skinnier can, will continue to be made with aspartame as the sole sweetener.

Ace-K, like aspartame, is what’s known as a high-intensity sweetener…

The U.S. Food and Drug Administration approved the use of Ace-K in 1988 and says that more than 90 studies “support its safety.” Some critics, however, feel that not enough research has been conducted on the sweetener.

Rafael Acevedo, Coca-Cola North America’s group director for the product, doesn’t believe that the inclusion of additive Ace-K will be off-putting to Millennials. “They are open to the category,” he says.

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“Open” to it? Let’s hope it is because Millennials have no intention of starting to pay the price of consuming soda and do not care what additives the profit-lagging Corporate entity dumps into their highly processed concoctions.