Fast food chain Burger King just announced it is banning 120 artificial ingredients from its food, ranging from the ketchup to buns, as part of its commitment to deliver “real food.” Burger King said customers won’t notice any difference with the taste of its food despite the changes.
Part of Burger King’s mission is to attract customers that are gravitating toward eating more wholesome ingredients. To this end the chain has replaced its preserved pickles with fresh pickles. Other condiments that have been replaced with artificial-free alternatives are its mayonnaise, ranch dressing and ketchup.
Fast food chains like McDonald’s, Panera and Taco Bell have made similar moves in recent years.